Over the past several weeks, we have received a number of questions and comments regarding ATCB’s trademarking efforts. We appreciate the engagement and want to take this opportunity to provide clarification and context. We understand that changes to how credentials are represented can raise questions, and we appreciate the thoughtful feedback we have received.
ATCB’s mission is to protect the public and uphold the integrity of the art therapy profession through rigorous credentialing standards. As part of that responsibility, ATCB maintains and protects the credentials it awards. These credentials represent verified standards of education, training, and professional competence and are maintained by ATCB to ensure their consistent and appropriate use.
Trademarking is a standard and longstanding practice among certification and credentialing organizations. In fact, ATR-BC® has been a registered trademark for many years. These protections are not new; rather, current efforts are focused on strengthening and expanding protections to ensure that credential designations are used appropriately and are not misrepresented by individuals who have not met ATCB standards.
As with all credentialing organizations, the use of ATCB credentials is governed by established standards and guidelines. While individuals earn and hold credentials, ATCB is responsible for maintaining the standards and designations associated with them. Trademarking strengthens ATCB’s ability to protect these credentials from misuse or misrepresentation. It is not intended to monitor or restrict individual practitioners, but rather to ensure that the credential continues to represent a clear and trusted standard for the public and the profession.
This work is particularly important in today’s environment, where the misuse of professional titles and terminology is on the rise. Clear and enforceable protections are essential to preserving the value of the credential and maintaining public trust.
We also want to clarify that ATCB functions as a credentialing body rather than a membership organization. Credential holders are not members of ATCB; rather, they are individuals who have met established standards and are permitted to use ATCB credentials in accordance with those standards and policies.
To support clarity and address common questions, we have created a dedicated FAQ resource, which can be accessed here: Understanding ATCB Credentials & Trademark Use
As a small staff serving a large and growing community of credential holders, particularly during peak periods such as renewal and recertification cycles, we encourage the use of this resource as a first point of reference. It allows us to provide timely, consistent information while continuing to support all stakeholders effectively.
We recognize that change can raise questions, and we are committed to providing clear information and guidance as this work continues. At the same time, we encourage thoughtful and professional engagement in these discussions, with respect for the standards and processes that support our shared field.
We appreciate your continued dedication to the profession and your role in upholding the integrity of art therapy.
With appreciation,Craig Siegel