ATCB Strategic Plan 2025-2028

  1. About ATCB
  2. 2025-2028 Strategic Plan

Overview

The ATCB (Art Therapy Credentials Board) is a nonprofit organization that sets credentialing standards for art therapists, ensuring professionals meet high ethical and practice requirements. Through certifications like the ATR (Registered Art Therapist) and BC (Board Certified), the ATCB validates practitioners’ qualifications, supporting competence and professionalism in art therapy.

Mission

The mission of the Art Therapy Credentials Board (ATCB) is to protect the public by establishing and upholding the highest standards for competent practice of art therapy through the credentialing and certification process.

Vision

To be the authority for the safe, ethical, and inclusive practice of art therapy.

Core Values

Equity, Continuous Improvement, Ethical Practice, Integrity, Safety, and Diversity

Long Terms Strategic Goals

High-level, long-term goals (3-5 years).

Product

Strengthen and expand the adoption of our certifications, credentials, and exams at the state and international levels, ensuring they remain the standard for competent and ethical practice.

Operations

Restructure ATCB’s workforce to meet the growing demands of the organization and ensure adequate support for its mission by 2030.

Technology

Leverage technology to streamline operations, mitigate risks, increase engagement, and continuously improve ATCB’s products and programs by 2030.

Outreach & Branding

Advance the ATCB brand through strategic initiatives aimed at enhancing stakeholder perception, educating the public on the critical role of credentialed and certified art therapists, broadening outreach programs, by 2030.

Governance

Implement a progressive governance structure that reflects both current trends and future demands of ATCB by 2030.